Stop Being Afraid, And Give Reporters Your Best Stuff!

Stop Being Afraid, And Give Reporters Your Best Stuff!

It’s time to move past scarcity and poverty thinking, the kind of thinking that shows fear of your competitors.  News flash: your competitors already know your best stuff! It’s your prospects, and the reporters you want featuring and quoting you, who need to see it now. Go forth, do likewise.  Share your thoughts below on what you gained from this […]

3 years ago 0 Read More
If He’s Good Enough For The Wall Street Journal…

If He’s Good Enough For The Wall Street Journal…

This is one of my favorite client success stories. Watch how a combination of search engine marketing, media publicity (and the credibility that comes with it), and thought leadership got our client booked on Fox News Boston. How can you coordinate your various marketing and publicity efforts to move your business forward? All the best,

2 years ago 0 Read More
You Have A Website…So What?

You Have A Website…So What?

Listen: today is the day we’re all supposed to have our websites set up as mobile-responsive because Google is coming through and re-indexing. In the past few weeks, we’ve gotten all of our sites updated. (We barely squeaked under the wire but we did it!) While you were getting your sites responsive, did you also remember something even more important? […]

2 years ago 0 Read More

If He’s Good Enough For The Wall Street Journal…

If He’s Good Enough For The Wall Street Journal…

This is one of my favorite client success stories. Watch how a combination of search engine marketing, media publicity (and the credibility that comes with it), and thought leadership got our client booked on Fox News Boston. How can you coordinate your various marketing and publicity efforts to move your business forward? All the best,

You Have A Website…So What?

You Have A Website…So What?

Listen: today is the day we’re all supposed to have our websites set up as mobile-responsive because Google is coming through and re-indexing. In the past few weeks, we’ve gotten all of our sites updated. (We barely squeaked under the wire but we did it!) While you were getting your sites responsive, did you also remember something even more important? […]

I Got Two Phone Calls…

I Got Two Phone Calls…

Years ago, when I taught a class on Internet Marketing at University of California, Berkley, I received two very interesting phone calls – within a few minutes of each other – from students who wanted to take the course. It opened my eyes to something you must incorporate in your marketing and publicity strategy in order to get the results […]